BeaconPoint is the marketing agency for established tour and activity operators. We find the revenue you're already leaving behind in lost visibility, empty seats, underpriced bookings, and slow months, and we build the marketing system that goes and gets it.
Get My Instant Revenue Analysis →Month to month. No long-term contract, ever.
Where operators leave money
The gap between a good year and a great one is rarely one big problem. It is usually four quiet ones running at the same time.
01
Every unsold seat on a departure that runs anyway is pure lost margin. The cost is already paid. The revenue just never arrives.
02
Most operators set prices once and leave them. That means peak demand gets sold at the same rate as a slow Tuesday, and the difference is money left on the table.
03
Three slow months can undo what the busy season built. Most operators plan for peak and improvise the rest of the year.
04
If OTAs bring you volume, every booking arrives with a commission attached and a guest you do not own. Fine for filling gaps. Expensive as a business model.
Some of these are costing you more than others. The point of a Revenue Opportunity Analysis is finding out which one is costing you most.
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What we do differently
Most agencies start by selling you traffic. We start by looking at your numbers. Before we talk about ads or SEO, we run a revenue analysis on your capacity, your pricing, your booking flow, and your off-season, and we show you in dollars where the leaks are. Then we build the plan that closes them, and we run it for you every month. You get a marketing system tied to revenue, not a pile of activity tied to a report.
01
Capacity, pricing, booking flow, and off-season, priced out in dollars.
02
Prioritized by what the fix is worth, not by what is easiest to sell.
03
Clear reporting, monthly optimization, and a point of view on what comes next.
Services
Every service below ties back to the same three numbers: how many seats you fill, what each booking is worth, and how much of the year is working for you.
A site built to convert lookers into direct bookings, not just look good.
Get named when travelers ask ChatGPT and Google AI where to book.
Rank for the searches real buyers use, and turn that traffic into bookings.
Paid campaigns measured in bookings and revenue, not clicks.
Content that pulls in high-intent travelers and answers what they ask before they book.
Consistent presence that builds the trust travelers need before they commit.
Earned attention that makes you the obvious name in your market.
A fast, secure, always-on site so you never lose a booking to downtime.
Real client results, from Google Ads, Google Analytics and Search Console data.
142%
more bookings from Google Ads for Le Petit Navire
99%
more direct revenue for Nice Guy Tours, year to date
28%
more website revenue for Golden Boat Rentals, July to September
The off-season
The slow months are where most operators lose the year they worked all summer to build. We plan for them on purpose. In your off-season we shift the work toward the levers that keep revenue moving when demand is soft: conversion, retargeting past guests, capturing next-season bookings early, selling gift cards for the holidays, email campaigns that bring past guests back, and building the search and content that pays off when the crowd comes back. One retainer, adjusted to the season you are actually in.
TourOptimizer
TourOptimizer is the forecasting and pricing model we use in house to run your Revenue Opportunity Analysis and pressure-test your revenue decisions. We are building a version tour operators will be able to use directly. It is in development now. For today, you get its output through us, in your audit and your monthly reporting.
Booking engines we support
Resources
Book your Revenue Opportunity Analysis and we will show you, in dollars, what empty seats, flat pricing, and the slow months are costing you right now, and what it would take to capture it.
