Installing Google Analytics 4 (GA4) On a WordPress Site

Integrating Google Analytics 4 (GA4) into your WordPress site is crucial for gaining deeper insights into your audience and site performance. Here's a straightforward guide on installing GA4 using Google's Site Kit plugin:

Step 1: Create Your GA4 Property

• Sign in to Google Analytics: Head to analytics.google.com and sign in with your Google account.

• Create a GA4 Property: Click "Admin," select "Create Property," enter your website details, and follow the prompts to set up your GA4 property.

• Set Up a Web Data Stream: Choose "Web" and enter your site's URL and stream name. Once created, you'll receive your Measurement ID (G-XXXXXXXXXX).

Step 2: Install and Set Up Google Site Kit

• Install the Plugin: In your WordPress dashboard, navigate to "Plugins" > "Add New," search for "Site Kit by Google," install, and activate it.

• Set Up Site Kit: Once activated, click on "Site Kit" in your dashboard, then select "Start Setup." Follow the prompts to authenticate your Google account and grant necessary permissions.

Step 3: Connect Google Analytics to Site Kit

• Link GA4 Property: After authentication, go to "Site Kit" > "Settings," click "Connect More Services," and select "Analytics."

• Choose Your GA4 Property: Site Kit will display available properties. Select the GA4 property you just created, confirm your selection, and click "Configure Analytics."

Step 4: Verify Your Installation

• Real-time Test: Open your website in a new tab, then head back to your Google Analytics account. Navigate to "Reports" > "Realtime" to confirm that GA4 is tracking your active users.

Using Google's Site Kit simplifies GA4 setup, ensuring accurate and efficient tracking so you can better understand and optimize your WordPress site’s performance.