Advertising management services
Ad spend measured in bookings, not clicks.
If your reporting cannot connect a click to a confirmed booking and its value, you are optimizing toward the wrong number.
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Free Ad ROI Analysis
Find out what your ads really return after costs.
Most operators judge ads on revenue. Add your margin and see your profit or loss, your break-even point, and what a 10% improvement is worth.
Are your ads making money?
Revenue is not profit. Add what it costs to run the tour and see what your ads really return.
Takes about a minute. Your figures stay on this page until you choose to send them.
The problem this solves
Most tour operators have run ads that produced traffic, a nice-looking report, and no clear answer to whether it made money. Without tracking that connects a click to a confirmed booking and its actual value, you are optimizing toward the wrong number and paying for it every month.
What we do
01
We set up revenue tracking before we spend a dollar
That means every campaign reports on bookings and revenue rather than clicks, so we can cut what loses money instead of defending it.
02
We target by intent and season
That means budget goes toward travelers close to booking and shifts as your calendar changes, so you are not paying peak-season rates to reach people who are not ready.
03
We work the audiences you already own
That means retargeting site visitors and reactivating past guests, which is consistently the cheapest revenue available and the piece most operators skip.
What you get
Google and Meta campaign managementSearch, Performance Max, Facebook and Instagram campaigns built around your tours and your calendar, adjusted as your season moves.
Conversion and revenue trackingEvery booking is traced back to the ad that drove it, so budget flows to the campaigns that fill seats and away from the ones that only fill dashboards.
Creative and copy testingWe test headlines, images and offers against each other and keep what books, so your ads get sharper over time instead of going stale.
Retargeting and past-guest campaignsBring back the people who looked but did not book, and invite past guests back for another trip, with monthly reporting tied to bookings.
Client result
Le Petit Navire's Google Ads drove 142% more bookings year over year, while cost per booking fell 12%.
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