BeaconPoint media kit
Everything you need to write about BeaconPoint.
Approved descriptions, fast facts, our founder's bio and headshot, results you can cite, and logos. Use them as written. For interviews, quotes or anything not covered here, email Sal directly.
ZIP, 1.1 MB: logos (PNG and SVG), compass icon, founder headshot and a fact sheet.
Approved descriptions
Use these as written.
Pick the length that fits your piece. Please keep the category wording as it is: BeaconPoint is a marketing agency for tour and activity operators.
One lineBeaconPoint is a marketing agency for tour and activity operators.
Short (about 50 words)BeaconPoint is a marketing agency for tour and activity operators, based in Asheville, NC. Founded in 2023 by Sal Tringali, BeaconPoint helps walking tours, boat cruises, bus and trolley tours, rental companies and activity providers fill more seats, book them direct and keep more of what every guest pays.
Long (about 110 words)BeaconPoint is a marketing agency for tour and activity operators, based in Asheville, NC. Founded in 2023 by Sal Tringali, BeaconPoint helps walking tours, boat cruises, bus and trolley tours, rental companies and activity providers fill more seats, book them direct and keep more of what every guest pays. Its services include website design, SEO, AI search visibility, Google and Meta advertising, content marketing, social media, public relations and WordPress maintenance. Every client works directly with Tringali, who sets the strategy and runs the account with a vetted bench of specialists. BeaconPoint also builds TourOptimizer, a set of revenue and pricing tools for tour operators, and is part of Proecho Solutions, LLC.
Fast facts
BeaconPoint at a glance.
NameBeaconPoint
CategoryMarketing agency for tour and activity operators
Founded2023
HeadquartersAsheville, North Carolina
FounderSalvatore J. "Sal" Tringali
Parent companyProecho Solutions, LLC
Who we serveWalking tours, boat cruises, bus and trolley tours, rental companies and activity providers
ServicesWeb design, SEO, AI search visibility, advertising, content marketing, social media, public relations and WordPress maintenance
Websitebeaconpointhq.com
How to write our name
BeaconPoint is one word, with a capital B and a capital P. Please don't write Beacon Point, Beaconpoint, BeaconPointe or BeaconPoint HQ. BeaconPointHQ is our social media handle, not our name.
Founder
Salvatore J. "Sal" Tringali
Founder, BeaconPoint
Short bioSal Tringali is the founder of BeaconPoint, a marketing agency for tour and activity operators. He has more than 15 years of experience leading marketing for small and mid-sized businesses.
Full bioSalvatore J. "Sal" Tringali is a Fractional CMO and strategic marketing consultant who helps small and mid-sized businesses trade scattered tactics for focused, measurable growth. He founded BeaconPoint, a marketing agency for tour and activity operators, and runs Proecho Solutions, LLC, the media company that operates BeaconPoint. With more than 15 years in marketing, his work spans marketing strategy, AI and generative search optimization, web design, performance marketing, and analytics.
Topics Sal can speak toDirect bookings versus OTA dependence (Viator, GetYourGuide), AI search visibility for tour operators, FareHarbor and booking-engine marketing, pricing and capacity for tours and activities, and SEO and Google Ads for experience businesses.
Results you can cite
Client results, with the client named.
Nice Guy Tours: 99% more direct revenueNew York City food tours, year to date 2026 compared with 2025. Organic search traffic grew 55% over the same period.
Le Petit Navire: 142% more bookings from Google AdsBoat cruises, summer 2025 compared with summer 2024, on campaigns BeaconPoint rebuilt. Cost per booking fell 12%.
Paddle Board Outfitters: 14 of 15 money keywords in Google's top 10Watercraft rentals, six of them at number one, with Google clicks up 272% in a single quarter (April to June 2026).
Golden Boat Rentals: 28% more website revenuePontoon rentals, July to September 2026 compared with 2025, in the first season of BeaconPoint's Google and Meta campaigns.
Figures come from each client's analytics, booking and ad accounts. Please check with us before citing any other number.
Logos and brand
Logos, icon and colors.
Teal#0097B2
Gold#FFBD59
Near black#030303
The SVG logo is in the press kit ZIP. Please don't recolor, stretch, rotate or add effects to the logo, and leave clear space around it at least as wide as the compass.
Press contact
Sal Tringali, Founder. info@beaconpointhq.com or (828) 209-8854. Find BeaconPoint on Facebook, Instagram, X and YouTube as @BeaconPointHQ.