Marketing for rental companies
Idle inventory earns nothing. Let’s fix your utilization.
Rental economics are utilization economics. You have already bought the boards, bikes, kayaks, or vans. Every hour a unit sits unrented is revenue that cannot be recovered later.
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What we hear from rental operators
“Weekends are solid and weekdays are dead.”
“We depend on walk-ups and we cannot plan around them.”
“We have not touched our rates in two seasons and we are not sure what we are leaving behind.”
What we focus on
Where the money is in a rental business
01
Shifting demand into your soft windows
Weekday and shoulder-hour utilization is usually the fastest money in a rental business, and it responds well to targeted offers and campaigns.
02
Moving walk-ups to advance bookings
Pre-booked revenue is predictable revenue. We build the visibility and booking path that captures the traveler before they arrive rather than hoping they wander by.
03
Rate and duration structure
Hourly, half-day, and full-day pricing determines your revenue per unit as much as volume does. We look at whether yours is set to maximize it.
Client result
Paddle Board Outfitters reached 14 of 15 money keywords in Google's top 10, and Golden Boat Rentals grew website revenue 28% from July to September, year over year.
Who else we help