Marketing for activity providers
Fill every session, and fill the calendar between them.
Experience and activity businesses live on session capacity and repeat visits. You are less exposed to weather than a boat or a walking tour, and more exposed to whether people remember you exist.
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Who this is for
If you sell sessions, seats, or time slots, this is you.
Cooking classes
Seats at the counter, sold class by class, plus private parties.
Art and craft studios
Pottery, glass, painting, and make-and-take workshops.
Mini golf
Packed weekend evenings and quiet weekday afternoons.
Board game cafes
Table time, memberships, and event nights.
Agritourism
Farm tours, u-pick seasons, and harvest festivals.
Escape rooms
Hourly slots that disappear if nobody books them.
Climbing and adventure parks
Day passes, birthday parties, and group bookings.
Axe throwing and bowling
Lanes, leagues, and corporate outings.
What we hear from activity operators
“Our weekend sessions fill and our weekday sessions do not.”
“Private events and corporate groups are our best revenue and it is all word of mouth.”
“We get one visit from a customer and then never see them again.”
What we focus on
Where the money is in an activity business
01
Session-level demand
We look at which sessions consistently run under capacity and market to those specifically, rather than promoting the business as a whole.
02
Private events, groups, and corporate bookings
This is usually the highest-value product in the business and the most neglected on the website. It needs its own page and its own lead path.
03
Local repeat business and gifting
Tourists come once. Locals come back and buy gift cards. Most activity operators market only to the first group.
How we measure it
We measure everything in bookings and revenue, not clicks. See what that looks like for our tour clients on the Our Work page.
Who else we help