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Case Studies

Tour operator case studies

The full story behind the results.

What was broken, what we changed and what it produced. Every number names its metric, period and source. Please note we only publish percentages, not client dollar figures.

Friends relaxing on a Paddle Board Outfitters pontoon on Flathead Lake

Paddle Board Outfitters

How Paddle Board Outfitters Put 14 of 15 Money Keywords Back in Google’s Top 10

BeaconPoint repaired migration-damaged URLs, rebuilt the money pages and added steady local content and citations, putting 14 of 15 money keywords in Google's top 10 within one quarter.

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Nice Guy Tours guests tasting food outside a Lower East Side shop

Nice Guy Tours

How Nice Guy Tours Grew Direct Revenue 99%

A rebuilt website and an ongoing SEO and content program moved Nice Guy Tours bookings off the OTAs and onto its own site, nearly doubling direct revenue year over year.

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Le Petit Navire boat cruising past Montreal's historic waterfront

Le Petit Navire

Le Petit Navire: 142% More Bookings From a Rebuilt Google Ads Account

BeaconPoint rebuilt Le Petit Navire's Google Ads account around purchases, and the following summer it produced 142% more bookings at a 12% lower cost per booking.

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Golden Boat Rentals pontoon on the lake at sunset

Golden Boat Rentals

Golden Boat Rentals: 28% More Website Revenue in Its First Season of Paid Ads

A pontoon rental on Okauchee Lake that had never paid for advertising grew website revenue 28% from July to September 2026, with Google Ads returning 5.1x in its first season.

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Bites of the Bluegrass tour group gathered together downtown

Bites of the Bluegrass

Bites of the Bluegrass: 127% More Organic Traffic Without a Website Rebuild

After a previous agency switched off every ad, BeaconPoint optimized Bites of the Bluegrass's existing website, added content and relaunched Google and Meta ads, growing organic traffic 127% in the first summer.

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Mountain biker riding a WayOut Adventure Rentals bike on a forest trail near Asheville

WayOut Adventure Rentals

How a Brand-New Bike Delivery Service Reached #1 in Asheville’s Local Results

A brand-new mountain bike delivery service in Asheville went from stalled bookings and an amateur website to #1 in Google's local results for "mountain bike rentals Asheville" within its first season.

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Want to know what these numbers would look like in your business?

The Instant Revenue Analysis gives you your version of this. Your capacity, your pricing, your season, in dollars.

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