Free Empty Seat Diagnostic
Find the 20 reasons your tours lose bookings
A free 15-minute self-diagnostic for tour and activity operators. Tick the symptoms you see, and get the likely cause and the first check for each one.
Send My Diagnostic →What's inside
20 symptoms.
One clear starting point.
Each symptom comes with what it usually means and the first check to run. Tick what you see in your business right now, then count your ticks by section.
Your Numbers
Spot the tracking gaps that make every other decision a guess.
Getting Found
See who outranks you in your own town, and why blog traffic can grow while bookings stay flat.
Paid Ads
Find the budget going to searches and placements that will never book.
The Booking Experience
Find the checkout and calendar issues that turn ready buyers away, including "sold out" dates with empty seats.
Pricing and Repeat Guests
Know whether your peak dates are priced below demand, how often guests leave reviews, and whether past guests ever hear from you.
A score and a starting point
Count your ticks by section and leave with one clear place to start. About 15 minutes.
Free download
Get the Empty Seat Diagnostic
Enter your name and business email and the diagnostic downloads right away. It is a 4-page PDF you can print and fill in by hand.
What you will have by the end
The symptoms you see today, grouped into five sections
The likely cause and the first check for each one
One clear starting point, ranked by your own answers
Free. You get the download now and the monthly BeaconPoint newsletter after. Unsubscribe anytime.
Where are your tours losing bookings?
Questions about the diagnostic
Who is the diagnostic for?
Owners and managers of tour and activity businesses who see empty seats on departures and want to know where to look first.
How long does it take?
About 15 minutes. Tick the symptoms you recognize, count your ticks by section, and start with the section that has the most.
What will I get by email?
One short email for each section over the next three weeks, each with one check to run and a guide to read. After that, the monthly BeaconPoint newsletter. Unsubscribe anytime.
Want to go deeper?
The BeaconPoint resource library goes deeper on these topics, with step-by-step guides written for tour and activity operators.
Show Me the Guides →